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How critical is PageRank?

Contributed by Chris Bubny - Posted: July 2, 2007 13:08

Most of what is quoted in this smashingmagazine article does a good job at demystifying the operation of the Google engine. Pay particular attention to the parts about the fact that PageRank (PR) is ONLY ONE of many factors used in determining relevance.

Many of the folks we deal with are under the assumption that having a high PR means they will also have better SERPs.

The truth is that PR is only one of many variables that go into creating a good result set for a specific query from Google. More specifically there are two areas that deserve more focus and understanding:

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Time for a change

Contributed by Joshua Talayka - Posted: June 21, 2007 16:46
Our recent decline in the housing market isn't anything new. Twenty years ago, the housing market tanked across the U.S. after a steady increase. What we are experiencing is just an example of how history repeats itself. The market began to really move around 2000, and got really out of hand by the start of 2005. More...
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Creating an effective message

Contributed by Joshua Talayka - Posted: May 25, 2007 15:44

When deciding on what message you want to get across to your audience, you must first define your audience and what the goal of your message will be. Only then can you develop an effective message that will give you the desired results.

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